Our Core Values
Core Values of the 13th Year Plan™
Truth First
We believe every great future starts with honesty—about who we are, where we’re headed, and what it will take to get there.
People Matter Most
We prioritize relationships, recognizing that caring for others is at the heart of meaningful success.
Respect What You’re Given
We take care of our resources—our time, talents, tools, and opportunities—because stewardship builds trust and long-term success.
Courage to Choose What’s Right
We stand for doing what’s right, even when it’s hard, because real growth takes real grit.